A printer 10 has a reception unit 28 for receiving print commands from a host 12, and has print heads 64, 66 capable of printing multiple colors. A data processing part 24 applies a specific colorization process according to a print command received by a reception unit 28 and generates color print data for printing multiple colors. The content of a colorization process is determined by colorization information stored in a colorization information storage unit 62. The colorization information is set by a data configuration unit 26 according to a color setup command from the host 12.

 
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