A terminal for interacting with a service provider via signaling tag includes a controller capable of actively operating an application. The controller is also capable of receiving information regarding a signaling tag, including information relating to a service type, at least partially over an air interface. Then, the controller is capable of accessing the service. Thereafter, the controller is capable of performing a predefined action, such as downloading data from the service and/or uploading data to the service, based upon the information relating to the service type, the application actively operating on the terminal and a state of the application.