The invention relates to a spoke (1) which exhibits reflective and/or luminescent properties. Said properties are produced in such a way that a surface (13) of the spoke is covered with a film (7) which is provided with a reflective and/or luminescent covering on the side opposite the surface. The film is removed from a roll and separated into appropriate pieces. An adhesive provided on the film is provided with a protective layer before being applied to the spoke, said protective layer being removed before processing. The adhesive is pressed between the film and the surface of the spoke in order to ensure lasting placement of the film on the spoke.