A merchant generates a customized service strategy related to a suite of
electronic transaction services hosted by a service provider. The custom
strategy specifies services to perform, and possibly an order in which to
perform the services, by a service provider in relation to an electronic
transaction associated with the merchant. Through use of a user
interface, the strategy can be represented as a graphical decision tree,
with terminal nodes representing services or actions. A customized
strategy is transmitted to a service provider, as is transaction related
information, whereby the service provider can service the transaction
according to the strategy and based on the transaction information.
Scheduling information that specifies different strategies to apply to
different transaction scenarios can be generated. A strategy is selected
by a service provider based on the scheduling information and transaction
information, and is used to service one or more electronic transactions.