An organic electroluminescent display device in which display pixels
containing organic electroluminescent elements are arranged in a matrix,
comprising: a correction value formula storage section for storing a
correction value formula or coefficients thereof that prescribes a
relationship of pixel positions for display and brightness correction
data of those pixels; a correction value output section for receiving the
input of data for the positions of respective pixels, and outputs
correction values for the respective pixels using the correction value
formula or coefficients thereof stored in said correction value formula
storage section; and the correction value output section corrects
brightness data for each pixel using the correction value from said
correction value output section according to the pixel position, to
thereby perform display to the respective display pixels.