The present invention provides methods and systems for managing a call based on multimedia data. According to one embodiment, the invention provides a method for managing a call. The method includes receiving first data related to a call sent by a calling party to a called party. In response to the first data, the method obtains from a database second data related to the call. At least one of the first data, the second data, and a combination of the first and second data includes multimedia data. The method manages the call based at least in part on the multimedia data. In another embodiment, the present invention provides a system for managing a call. The system includes: a database operative to store data associated with subscribers; and a MPCM service in communication with the database. The MPCM service has an interface for communicating over a network. The MPCM service receives over the network first data related to a call sent by a calling party to a called party. In response to the first data, the MPCM service obtains, from the database, second data related to the call. At least one of the first data, the second data, and a combination of the first and second data includes multimedia data. The MPCM service manages the call based at least in part on the multimedia data.