Methods and systems for generating a radio media plan for a radio advertiser. The approach may include storing rate card information of a plurality of radio media properties; storing information regarding radio audience reached by the radio media properties; storing information regarding the radio advertiser; generating a media plan for radio advertisements based on the rate card information, information regarding radio audience, and the information regarding the radio advertiser; and presenting the media plan to the radio advertiser for purchase. The radio advertisement may include a terrestrial broadcast commercial, and the media property may include a radio broadcaster. The media plan may include a list of radio stations.