Embodiments of the invention comprise systems and methods related to the provision of location based services via a mobile communications device. In different embodiments, a communication system is described, comprising a mobile communications device, a mobile communications base station, and a server computer system. The location of the device may be correlated with certain user preferences stored on the server computer system. In various embodiments, components of the larger system are described. In some cases, various location related mapping functions for a device are discussed. In other embodiments, systems and methods which provide for activities to be undertaken based on the location of a device are described. In still other embodiments, the disclosure addresses systems and methods of efficiently determining the location of a mobile device. In some embodiments, different notification schemes based on the location of a device and specified preferences are described. In various other embodiments, the disclosure addresses systems and methods for keyword monitoring based on the location of a device.

 
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