The present invention provides a method and apparatus for dynamically altering a portion of a digital video image based upon a user profile. A source, such as a network feed or video server, sends a digital video image to a broadband network. The broadband network includes a multicast router, a service node, and a broadband access network. The multicast router receives the digital video image and sends it to a video processor. The video processor can be located in the service node or in a subscriber terminal connected to the broadband network. The video processor retrieves a profile associated with a user. The profile includes information pertaining to a desired characteristic relating to the first user. The video processor digitally alters a portion of the digital video image with a replacement digital image based upon the desired characteristic to produce a dynamically altered video image.