Advertisement system and method of advertising by using one or more
advertiser devices, which each corresponds to an advertisement which is
perceptible by a user of a consumer device. The advertiser device and the
consumer device are equipped with a nearby radio control device, such as
based on Bluetooth technology, and a controller connected thereto. Upon
coming into each others range the radio devices establish a communication
path through which a user of the consumer device is enabled to fetch an
advertisement identification and additional information related to the
advertisement. The user may communicate with the advertiser device to
leave personal information, such as an address, to be contacted later by
the advertiser. He may also fetch data, such as an URL, by which he can
contact the advertiser later.