An apparatus and system are disclosed for storing an electronic memory card. The apparatus, in one embodiment, is a memory card holder configured to removably retain a memory card within the cavity of a housing. The memory card holder may include a housing that resembles a recognizable electronic device (such as a PDA, a digital camera, or the like) but is natively inoperative as an electronic device, a cavity formed within the housing, and a retaining mechanism positioned within the cavity to removably retain a memory card. The memory card holder may further include an aperture integrally formed in the housing for attaching the housing to an object, such as a key chain, bag, string, or the like.