A sulfate process for producing titania from titaniferous material is disclosed. The process includes precipitating titanyl sulfate from leach liquors containing acidic solutions of titanyl sulfate. The process is characterised by: (a) multiple stage leaching to produce leach liquors containing acidic solutions of titanyl sulfate; (b) using depleted leach liquor from a titanyl sulfate precipitation reactor in the leach steps; and (c) controlling acid concentration in the leach steps to avoid premature hydrolysis and premature precipitation.