A feminine hygiene product which has a tampon and a tampon applicator. The tampon applicator has a rupturable membranous cap permanently associated with a tampon holder tube. The tampon holder tube has a hollow interior portion, an interior surface, an exterior surface, an outer perimeter, a longitudinal axis, a first end dimensioned for insertion into a vaginal cavity, and a second end positioned oppositely to the first end. The tampon is housed in the tampon holder tube within the hollow interior portion of the tampon holder tube and is substantially aligned with the longitudinal axis of the tampon holder tube in a pre-expelled position. The rupturable membranous cap covers at least a portion of the tampon. During expulsion of the tampon from the tampon holder tube, the rupturable membranous cap reorients the tampon into a direction substantially non-aligned to the longitudinal axis of the tampon holder tube.