The present invention provides an incentive for buying a ring binder or a spiral notebook. The incentive is provided by having the binder or notebook include one or more internal folded sheets, preferably in the form of poster panels, which may be disposed within the binder or notebook and thereafter removed and, in the case of multiple sheets, unfolded for display separate from the binder or notebook. The poster panel or panels may coordinate with artwork on the cover of the binder or notebook.