The present invention relates generally to the field of systems capable of managing the interaction between vendors and end users. To use the system, a user first scans any common barcode using a mobile device. The barcode information along with a user identification number is then sent to a server. The server uses the user identification number to look up the user's preferred vendors and content providers. The manufacturer code from the barcode is also looked up in a vendor database. Once the preferences have been determined, this information is sent to each vendor and content provider which returns information, a list of options, and/or other content. This information is then aggregated into a WAP page by the server and transmitted to the mobile device. The user utilizes the mobile device to select a content provider or vendor.