A method for transmitting a stream of multi-media content from provider server to a user device includes transmitting multi-media content from the provider server to the user device via a communication network and outputting the multi-media content from the user device to a user via an output on the user device such that the multi-media content is delivered from the provider server to the user in real-time. A degree of attention that the user directs to the output of the user device is continuously determined during the transmission and a parameter adjusting module at the provider server adjusts a parameter of the multi-media content in response to the degree of attention.