A support stand assembly for a rod and reel combination comprises a horizontal base member with a vertical support member extending from the base member. A linear support arm member is pivotally secured at a first end to the vertical support member, with the support arm member extending horizontally in a support position and pivoting upwardly to a release position. A stop member is secured adjacent a second end of the support arm member with a portion of the arm member extending beyond the stop member. An attachment member is adapted for securement to the rod of a rod and reel combination. The attachment member engages with the portion of the arm member extending beyond the stop member to support the rod and reel combination. In use, the attachment member is secured at the balance point of the rod and reel combination and engaged with the portion of the arm member extending beyond the stop member to support the rod and reel combination in a horizontal position. The support arm member disengages from the attachment member upon pivoting of the support arm member to the release position by upward movement of the rod and reel combination.