A receiving apparatus includes a reception unit which receives moving image data transmitted from a source node, an acquisition unit which requests the source node to send information including a vendor name of the source node so as to acquire the vendor name of the source node from the source node, and a character generation unit which generates vendor name character data indicating the vendor name of the source node acquired by the acquisition unit. A synthesis unit superimposes the vendor name character data on the moving image data if the vendor name of the source node is acquired by the acquisition unit, and superimposes predetermined character data on the moving image data if the vendor name of the source node cannot be acquired by the acquisition unit.