A developing method using a developing device including at least: a first developer bearing member arranged to be opposed to an image bearing member; and a second developer bearing member arranged on a downstream side of a rotation direction of the image bearing member with respect to the first developer bearing member, the developing method including developing a latent image formed on the image bearing member with a developer, in which: the developer is a two-component developer having toner and a magnetic carrier; and the developer has a degree of compression C in the range of 20 to 32% and a shearing stress obtained by shearing stress measurement under a consolidation load of 4.0.times.10.sup.-4 N/mm.sup.2 in the range of 0.5.times.10.sup.-4 to 2.5.times.10.sup.-4 N/mm.sup.2.