A system and method for creating a customized product catalog. The customized catalog is created in response to a request to search an electronic catalog that has data representative of a plurality of products each having one or more attributes. The search request includes at least one user-specified attribute of interest. Products in the electronic catalog are identified that have an attribute corresponding to the user specified attribute of interest. The identified products are aggregated into a sub-catalog that includes data representative of the identified products which data is formatted using a user-specified electronic format. In this manner, a customized catalog can be created for used in a user-specific electronic commerce system.