The present invention provides a system, method and apparatus for protecting sensitive data associated with RFID tags by extracting the sensitive data from RFID data associated with the RFID tag, generating a pointer indicating for the sensitive data, storing the extracted data and the pointer in a secure storage and replacing the sensitive data in the RFID data with the pointer. Furthermore, the present invention provides a method for protecting sensitive data associated with an RFID tag by receiving RFID data from the RFID tag, authenticating the RFID data, retrieving the sensitive data associated with the RFID tag from a secure storage using the RFID data whenever the RFID data is authentic and providing the sensitive data to one or more applications.