A vehicle backward movement assist device includes an image capturing means for capturing an image of an outside area in back of a vehicle, a parking mode judging means for judging whether a parking mode by reversing of the vehicle is a back-in parking or a parallel parking, a target parking position inputting means for setting a target parking position where the vehicle is parked based on the parking mode determined by the parking mode judging means, and a displaying means for displaying the image captured by the image capturing means and superimposedly displaying the target parking position set by the target parking position inputting means on the captured image so as to guide the vehicle to the target parking position.