The present invention discloses a mobile location based service system and method. The mobile location based service system includes an application server for receiving a location based service request, and providing a location based service of a mobile station, and a location information providing system for discriminating location of the mobile station according to a kind of a location information service, and transmitting the location of the mobile station to the application server. A cell or GPS based location based service can be selectively provided according to a function of a mobile station of a mobile communication subscriber and a service request type. The GPS based location based service can be provided by an SMS delivery point to point message through an N07 signal network, and thus embodied during a voice call of the mobile station.