A lure has a body (10) provided with a recess (12), forming a decoy and defining a longitudinal axis (AA'), a connecting member (26) inserted into the body (10) via an inner end thereof, and attachable to a line (30) at the other, outer end. The point at which the connecting member is inserted into the body (10) defines the forward portion of the lure with a hook (24) positioned in the recess (12), and an attachment device (22) for securing the connecting member (26) and the hook (24) provided in the body (10). The attachment device (22) include a resilient member (23) at least indirectly attached to the body (10) at one end and to the hook (24) and the connecting member (26) at the other end, and a guide member (22c) for guiding the hook (24). The resulting assembly is arranged in such a way that exerting a pulling force on the connecting member (26) moves the hook (24) out of the recess (12), and the resilient member (23) pulls the hook (24) back into the recess (12) when the pulling force is no longer exerted.