A decorative light strand has user-selectable color schemes corresponding to each holiday for year-round use. In one illustrative embodiment, the light strand has a plurality of lights; a decorating selector comprising a switch which provides a plurality of user-selectable settings; and logic coupled to the switch and the plurality of lights to provide different holiday color schemes in response to the user-selectable settings. A method of advertising the same includes the steps of providing a set of packaged year-round holiday lighting products for sale; providing a first displayed advertisement for the packaged year-round holiday lighting products during a first holiday season which corresponds to a first one of the holiday color schemes, the first displayed advertisement including first indicia representative of the first holiday season; providing a second displayed advertisement for the packaged year-round holiday lighting products during a second holiday season which corresponds to a second one of the holiday color schemes, the second displayed advertisement including second indicia representative of the second holiday season; and providing a third displayed advertisement for the packaged year-round holiday lighting products during a third holiday season which corresponds to a third one of the holiday color schemes, the third displayed advertisement including third indicia representative of the third holiday season. This approach is more efficient and economical for stores which sell and advertise holiday decorations.