An impression creating apparatus or image display and method for a laptop computer is disclosed. The laptop computer has a cover panel with an exposed outer surface and a screen on an interior portion. The exposed outer surface of the laptop computer cover panel has a peripheral edge. The image display has a frame, a means for attaching the frame to the exposed outer surface of the laptop's cover panel, and an impression creating layer or image insert. The device can also have a translucent cover. The frame has a border at least partially surrounding a compartment. The image insert can be inserted into the compartment for creating the impression. The translucent cover can overlay at least a portion of the image insert. The method allows an individual and/or entity to attach the frame of the image display to the back side of the display housing of the laptop computer with the means for attaching, select an image insert for inserting into the frame based on a target audience that will be able to see the selected image insert within the frame on the back side of the display of the laptop after revealing the laptop to the target audience, insert the selected image insert into the frame, and display the laptop computer and the selected image insert within the frame to the target audience.