A game machine is provided that comprises a main controller to record reserved number data readably in an external device and a data communication unit. A lending management unit selectively performs either settlement lending processing to lend game balls corresponding to a lending fee when the lending fee of the game balls has been settled according to a predetermined settlement method, or reservation lending processing to lend game balls within the range of the reserved number of game balls specified on the basis of the reserved number data recorded in the external device. A game mechanism is constructed to cyclically use a predetermined number of game balls, supplying to a game ball shooting section all those balls that have passed through the winning section and that have been collected through a game ball collection pocket, and that have been contained in a game ball receiver.

 
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> Method and system for marketing and game selection for lottery products

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