Provided are methods for executing an action in response to a request for a service using location information in conjunction with service-specific parameters. A user may request a provider of a specified service (e.g., taxi, plumber, pharmacist, etc.). In evaluating the request, providers may be evaluated based on the location information in addition to service-specific parameters. An action in response may include merely displaying selected service provider(s) in response to the request, or acting on behalf of the user by communicating with a selected service provider.