To allow a distributor to take into account the capacity of content distribution targets or service fee when making a reservation for live distribution of content. In a content supply system 100, in order to use a streaming server 102 to perform a live distribution, a user PC 106 used makes a reservation for a time zone, etc. to a server reservation control center 101 over the Internet 103. Here, the streaming server 102 has channels for distribution of a plurality of channels and can carry out distribution processing on the respective channels in the same time zone. The respective channels have a preset service fee and capacity of distribution targets and the user can specify which channel should be used for distribution taking into account these settings when making a reservation.