A method and apparatus for use in conjunction with a "push" approach to multimedia content delivery is disclosed. Content that is received by the client is stored in memory. Items of content that are of interest to the user are "preserved" in memory by the user. Feedback relating, among other things, to which items of content have been preserved is returned to the server. Additional content, which is based on the user feedback, is sent to the client. The additional content overwrites items of content that have not been preserved by the user.