A method and a system for customizing a Web page includes the capability of adding all types of objects describable in HTML such as text, an image, a program, a hyperlink, a table and an applet. A web page is customized by first requesting the page to be customized from a user's computer via a proxy server. The proxy server embeds a program for customization in the requested web page and the web page with the embedded program is then displayed by a browser of a computer. The program causes the display of a control panel, and the Web page may be customized according to a customizing operation initiated by a user via the control panel. The data comprising the customization is stored and may be subsequently accessed to customize the page when the Web page is again requested by that user.