An affiliate site commands the central site to construct a unique broadcast event log through the affiliate site's command browser. The sequenced data stream of broadcast content is combined with a digital artifact inserted into the digitized broadcast video and/or audio content immediately prior to the data transmission process. Transmission to the affiliate site is accomplished utilizing Internet Protocol. Upon reception at the destination, the commercial advertising or prepared program content is input to the affiliate site's system, routed to the broadcast production system, and in turn, processed by the broadcast transmission site, where it is converted from a digital to an analog signal, and transmitted electromagnetically in the radio frequency spectrum by the broadcast transmitter.

 
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> Content exchange system

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