A hand-held manually swingable chum distributing device including a substantially elongated bat-shaped housing having a hollow interior, a closed handle at a proximal end thereof and an enlarged open distal end. The distal end is defined by an opening formed preferably generally diagonally to a longitudinal axis of the housing. The hollow interior is sized to receive and hold a quantity of chum therein which is placeable or pourable into the hollow interior when the housing is held tipped upwardly and with the opening upwardly facing. An interior surface of the housing adjacent the opening is smooth and uninterrupted to allow the chum within the hollow interior to flow smoothly therefrom when the housing is held by the handle and swung. Flotation material within the handle preferably renders the device buoyant in water.