A combination sign holder and strip retailer for provided expanded area for graphics and detailed information about products offered for sale on the strip retailer. The sign holder portion of the combination has an opening at or near the bottom thereof to accommodate the passage of a plastic strip retailer (die-cut or injection molded) through the opening. An enlarged portion of the strip retailer is retained on opposite sides of the opening. The sign holder portion of the combination may be made of a heat-folded PVC having an additional third panel that allows the sign holder to be held by a C-shaped price channel on a store shelf. Alternatively, an adhesive strip or hooks extending through holes in the sign holder may be used to fasten the combination to a retail fixture.