A method and apparatus are described for killing or inhibiting growth of undesired microorganisms using ultraviolet radiation. A vortex turbulated flow of water is established within a vertical tube through which is transmitted ultraviolet radiation. In a preferred embodiment the dwell time of water within the tube may be varied to achieve optimum exposure. The method can be used to treat water alone or to treat objects suspended in water. In a particularly preferred embodiment freshly cut pieces of fruit may be treated.