The personal watercraft lift attachable to a mooring piling 6 for raising and lowering a watercraft from the water is disclosed. The lift has a cradle 1 attached to a mast 2 secured between two brackets 26 and 30. A lift cable 8 attaches the cradle 1 to a power unit 27 with motor 4. Optional guard pipes 11 on the cradle are provided. The lift pivots approximately 180.degree. to enable easy accessibility to a PWC for mounting, demounting storage and maintenance.