A system to manage prize accumulation and distribution includes an interface to receive publication data from a publishing user. The publication data is to be published by the computer system. The interface further receives a prize contribution value, at the computer system and from the publishing user, in exchange for the presentation of an opportunity to win a cumulative prize. The opportunity to win the cumulative prize is to be presented by the computer system in conjunction with the publication of the publication data. A publication module is to electronically publish the publication data on behalf of the publishing user, and is to electronically present the opportunity to win the cumulative prize in conjunction with the publication of the publication data. A prize processing module is to calculate a value of the cumulative prize, based on a cumulative contribution of prize contribution values received from a plurality of publishing users.