A rotating artificial bait in body of artificial bait, it is put together with half-sectioned bait shell, isolated layers with proper room are formed inside, isolated layer and block & arc slot at center of shell can embed in tip of mandrel of passive vane and active rotating vane with mandrel, so that passive vane is built in middle of spacial groove, active rotating vane is fixed in two sides of shell so as to make a coaxial core but not communicating each other, in addition, put several ball beads inside spacial groove so that ball beads can move close to vane of passive vane, magnets are fixed at end of passive vane and active rotating vane respectively; these magnets can produce mutual magnetic attraction so that active rotating vane can drive passive vane to rotate synchronously and let vane of passive vane collide ball bead successively, the collision may produce sound frequency to attract fish and eye-like vivid effect, therefore, it may promote possibility of attracting big fish to eat bait.