A method and system for providing information to an individual using an electronic sign in which the sign displays information in response to the identity of the tag or an account associated with the tag. The information is displayed when the tag, which may be carried by the individual or in a vehicle, approaches the sign. A user can preselect from among various information types he wishes to receive, such as news, weather, sports and personal messages. The user can also select a priority for each information type.