A product display system includes a support, at least one illumination source positioned substantially above the support and operable to illuminate the support, and a plurality of product packages positioned on the support. The packages may have at least one tab extending generally downwardly from the front wall or opposite side walls. The tab angles or tilts the package relative to the support such that the package is tilted toward the illumination source. The packages are tilted such that the front walls of the tilted packages face at least partially toward the illumination source to provide enhanced illumination of the front walls of the tilted packages. The plurality of packages may be arranged in rows on a shelf, with the rows of packages being nested together.