This protein enriched mashed potato product and process employs a soybean protein that has had the beany flavors and odors naturally removed while retaining all of the beneficial characteristics normally associated with the soybean. The soy protein is then incorporated completely and evenly into mashed potatoes resulting in a product that has the enhanced protein and other essential nutrient characteristics that are considered to be essential to a healthy diet but normally substantially absent in potatoes and products derived therefrom.