An orthodontic bracket having an opening for receiving a wire, but without a base to create a lever arm when the bracket is oriented in free space at a customized angle relative to a tooth surface. The bracket can be embedded into or encapsulated by an adhesive that is bonded to the tooth. A clip is provided for holding the bracket in position and occluding the opening while the adhesive is applied. And indirect methods of attaching the brackets to teeth are provided wherein the brackets can be attached to the lingual side of the teeth in a low-profile arrangement. A first method includes the step of positioning the brackets on a physical model of the teeth by using a positioning machine. A second method includes the step of positioning virtual brackets on a virtual model of the teeth using software, then generating a physical transfer try using rapid prototyping.