A photomorphic building material is provided which provides a dynamic visual appearance for the building material. A base material is provided which is attachable to surfaces of a residential structure or other structure, or otherwise affixed within the structure. At least one surface of the base material has a photomorphic layer coupled thereto. This photomorphic layer has a color and/or transparency/opacity change in response to environmental conditions. Conditions for triggering such change include temperature changes, light changes, pressure changes and other conditions. When the conditions change, the appearance of the photomorphic layer changes so that a dynamic visual display is provided. An image layer can be provided along with the photomorphic layer so that the image is selectively revealed by changes in the photomorphic layer. A protective layer can also be provided to protect the photomorphic layer and the image layer.