A system and method of delivering a multi-media message to a recipient is disclosed. The multi-media message is created by a sender and contains a talking entity for delivering a sender message. A determination is made as to whether the recipient device has rendering software for delivering a video portion of the multi-media message. If the recipient device does not have the rendering software, the multi-media message is streamed from a server such that a generic rendering software device will deliver the multi-media message.