The serving of advertisements with (e.g., on) audio documents may be
improved in a number of ways. For example, a system may (a) accept
information defining at least one ad spot associated with at least one
instance of an audio document, (b) accept offers to have advertisements
served in the ad spot(s), and (c) arbitrate among competing
advertisements, using at least the offers, to determine at least one
advertisement to be served in that ad spot(s). As another example, a
system may (a) accept relevance information for an advertisement, (b)
determine at least one audio document using the accepted relevance
information, (c) present information about the audio document(s) to an
advertiser associated with the advertisement, and (d) accept, from the
advertiser, an offer to have its advertisement served with at least one
of the audio document(s) accepted. As yet another example, a system may
(a) accept relevance information for an audio document, (b) determine a
plurality of advertisements relevant to the audio document using the
relevance information and serving constraints of the advertisements, and
(c) select at least one of the determined relevant advertisements to be
served with the audio document. Examples of documents include radio
programs, live or recorded musical works with lyrics, live or recorded
dramatic works with dialog or a monolog, live or recorded talk shows,
voice mail, segments of an audio conversation, etc.