The invention provides a system and method that enables a business developer to develop and execute a Wireless Application Gateway (WAG) without programming or writing code. The WAG, as developed and executed through this invention can support a variety of wireless devices and a variety of backend systems. The business developer can, without writing code, configure screens for a plurality of mobile devices and define the business logic to carry out a process involving communication between backend systems and mobile devices. Without the need of programming, the business developer can select and work with a plurality of backend systems and business processes at runtime of the WAG.