The present invention provides a print creating method which can instantaneously create media such as advertisements which are agreeable to the customer by incorporating therein customer snapshots, etc. by the process of printing with an ink-jet recording system on a coating layer of ink-jet recording ink on a variable region of a recording sheet on which constant information such as advertisements or scenery is printed by offset printing or the like, and which can thus notably enhance the memorial advertisement effect. The print creating method of the invention comprises an imaging step in which a target is imaged and digital image data of the target is created, a conversion step in which the digital image data is converted to print data, and a printing step in which the print data is printed with an ink-jet recording system as variable information on the variable region of a recording sheet comprising a constant region in which prescribed constant information is to be printed and a variable region in which variable information is to be printed.