An apparatus and method for distributing data for generating an electronic catalog, including capturing product data for a plurality of products according to a data model, storing the product data, receiving language availability information indicative of languages in which the product data are available, receiving a customer profile from a customer indicating one or more of the plurality of products for which product data is to be transmitted, receiving a set of language selections from the customer indicating a plurality of languages in which the product data is to be transmitted, storing the set of language selections for the customer such that the set of language selections is associated with the customer profile, and distributing the product data in accordance with the customer profile to the customer in the plurality of languages indicated in the set of language selections.