An automatic dual-control light emitting assembly for vehicle wheels includes a casing defining a receiving space for receiving at least one battery cell therein; a circuit board having a light-emitting device provided thereon with one electrode electrically connected to a first pole of the battery cell under control of a light sensor, which acts only in a dark environment; a lead frame electrically connecting the circuit board to a second pole of the battery cell; and an elastic metal contact member having an end electrically connected to the circuit board and another end contacting with the lead frame only by a centrifugal force to thereby electrically connect the other electrode of the light-emitting device to a second pole of the battery cell. With the light sensor and the elastic metal contact member, the light-emitting device emits light only when the vehicle wheel rotates in a dim or dark ambient environment.