An exemplary embodiment of the invention relates to a method, system, and storage medium for facilitating website searching and brand recognition capabilities over a computer network. The system comprises a server, a search engine in a communication with the server, and a website marking tool including a user interface executing on the server. The website marking tool provides registration services for qualified websites. The system also comprises a data storage device in communication with the server. The data storage device stores databases of registered website addresses. The website marking tool provides distinctive marking indicia to the registered website addresses for promoting brand recognition and facilitating website searching by distinguishing the registered website addresses from non-registered website addresses displayed at the at least one user system as a result of conducting a web search. The invention also comprises a method and storage medium for implementing the website marking tool.